Welcome, and thank you for taking a moment with us.
For more than thirty years, Gonice has helped people celebrate the most meaningful season of the year. If you have walked past a Christmas tree glowing in a shop window, or set one up in your own living room, there is a good chance our work was part of that moment, even if you never saw our name.
Gonice began in 1993 with a simple conviction: an artificial tree should be something a family is proud to bring home year after year. That conviction led us to introduce built-in lighting to artificial Christmas trees, the innovation the industry now calls the pre-lit tree, and later to help pioneer the PE branches that made artificial trees look convincingly real. Most recently, it led us to bring fragrance into the tree itself.
Today, Gonice works directly with retailers, distributors, and brands around the world. The products are the same ones buyers have trusted for three decades. What has changed is that you now talk to the people who design and build them.
We look forward to celebrating many more seasons with you.
Where it all began
Gonice begins production, focused on PVC artificial Christmas trees. From the first season, the standard is set: trees engineered for consistent branch density and a natural silhouette, built to be unpacked, shaped, and loved for many Decembers.
Lighting the way
Gonice introduces built-in lighting on Christmas trees, the innovation now known industry-wide as the pre-lit Christmas tree. What began as one idea on one production line becomes the way the world expects a Christmas tree to arrive: lit, ready, and effortless.
Setting the standard for realism
Gonice is among the pioneers integrating PE (polyethylene) branches into artificial Christmas trees, helping establish what the market now calls the realistic Christmas tree. Molded from real branch profiles, PE tips give artificial trees the depth and texture of fresh-cut pine.
Engaging a new sense
Gonice brings fragrance into the artificial tree experience, the biggest sensory innovation the category has seen in years. Three decades of category knowledge, engineering, and craft come together in a single product: a tree that smells like the forest it is modeled after.
Direct to your shelves
Gonice partners directly with retailers, distributors, and brands worldwide. Design, production, quality control, and delivery are managed in-house and discussed in one conversation, with the people who actually build your program. The next chapter of our story is written together with our partners.
Become a Partner